Prospects
* Become the best heavy machinery expert in domestic and abroad
Belief
* Seeking preeminent and creating the first-rate
Joinrun people need to act as preeminent , first-rate people , Joinrun working is going to reach preeminent , first-rate standard , and Joinrun will be able to become preeminent , first-rate enterprise. Seeking preeminent and creating the first-rate is our attitude of working, our ideal and belief.

Purpose
* Lasting quality for favor of customer
All the business operations, from researching and developing to producing , making, selling must take customer as centre , take customer as guiding. We will provide the best products and servies.If an enterprise can’t create the value to the customer, it will be no worth to exist. The basic target of Joinrun’s products and service is create macimal value for our customers. The power of Joinrun is the trusting, satisfaction and loyalty of our customers.
Core value idea
* sincerity is the basic and creation is the soul
The spirit of enterprise
* the spirit of creation, studying, dedication and team
The style of enterprise
* Prompt action, makes the best use of one's time

Individual event value idea